A highly experienced creative agency, specialising in game brands.

branding is our super power

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LEC

Riot Games

LEC

Designing a fresh, evergreen visual system for LEC EMEA.

LEC Versus

Riot Games

LEC Versus

Loud, rebellious, street and fun - meet the LEC’s newest arrival!

VCT EMEA

Riot Games

VCT EMEA

Social templates for a regional VALORANT tournament.

Aphelion

Don't Nod

Aphelion

Imagining a powerful character based key art for a deeply emotional journey.

Candy Crush Event Brands

King

Candy Crush Event Brands

Creating key arts and logos for Candy Crush events.

Plants vs Zombies

Electronic Arts

Plants vs Zombies: Replanted

Social creative for the Plants vs Zombies remaster.

Lucky VR / Pokerstars

Vegas Infinite

Epic brand building for Pokerstars' virtual Vegas.

Super Games

Molly's Match

Branding & UI design for a new match-3 game.

Ultimate Survivors Key Art

Big Fish Games

Ultimate Survivors

Test logos & key arts for a fun mobile strategy game.

Don't Nod

Lost Records: Bloom & Rage

Branding the intriguing Lost Records franchise.

Riot Games

LOR Seasonal Tournaments

eSports tournament branding & broadcast design.

Replaced Key ART

Coatsink

Replaced

Key art creation for a dystopian 80s platformer.

Lost Rift Key Art

People Can Fly

Lost Rift

Naming, branding & key art for an enigmatic shooter.

Candy Crush

King

Candy Crush

All sorts of design for the world's sweetest game.

Ignition

Riot Games

Ignition

Designing VALORANT’s grass roots tournaments.

Mytona

Chef & Friends

Naming & branding a sweet new cooking game.

Love and Pies

Trailmix Games

Love & Pies

Brand book & style guide for a soap opera game.

1939 Games

KARDS

Trailers & card design for WWII Card game.

Seasonal Banners

King

Seasonal Banners

Fun themed content keeping King’s social fresh.

League of Legends Pop/Stars

Riot Games

Pop/Stars

Smoking hot OOH for League of Legends’ KDA.

Alba

UsTwo Games

Alba: A Wildlife Adventure

Nostalgic nature game branding & style guide.

Crash Bandicoot: On The Run

King

Crash Bandicoot: On The Run!

An explosive logo for Crash on mobile.

PokerStars

Power Up

Animated trailer narrative, script & creative direction.

Farm Heroes

King

Farm Heroes

Branding sister titles in the Farm Heroes franchise.

"Working with Villain on brand campaigns and design is always an absolute breeze and together, over the years we’ve forged a strong, honest relationship which I value greatly."

victoria reeve | brand director

"During my EMEA Creative Lead role at Riot Games, partnering with Villain was a pleasure. They're sharp, professional, and creative, delivering top-notch results through smooth teamwork. I'd work with them again in a heartbeat."

antonella spagnoli | publishing creative manager (emea)

"I have worked with Villain over the past 6-7 years and my experience has always been AAA. From my time at Riot Games Villain took on multiple projects (some under very tight deadlines) but always delivered awesome! I highly recommend Villain and have done when moving onto my new role at Dreamhaven where we have already engaged with Jodie and team. Thanks for all your support and great work!"

mark cox | emea head of region marketing

"Working with Villain is always a delight, the quality of work is always higher than my expectations. Changes on the fly are handled every time with grace."

kal holmes | senior creative services manager

“Working with Villain is a truly collaborative experience and their passion for your brand and project is what sets them apart. Ultimately, they’re a safe pair of hands. You know you’re going to get AAA quality, on time and on budget.”

danny spiteri | brand manager

“I cannot recommend Villain enough, I have been fortunate enough to work with them for over 10 years at 4 companies and there’s a reason I keep going back to them; They’re brilliant. Creative, quick, flexible, amazing quality and always a pleasure to collaborate with. They understand what you need and deliver it flawlessly, every time.”

sophie young | brand director

“Coatsink have worked with Villain on two branding projects, both of which went from brief to delivery in just one working week with fantastic end results. Natalie and Jodie are a delight to work with and I would highly recommend them to any brand or marketing manager looking to place their faith in an agency.”

kane forrester | marketing manager

"The good people at Villain are great to work with, efficient and provide quality results."

gudmundur kristjansson | creative director

Blog

Branding

25.04.2024

What's the point of a Brand Book?

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Blog Post Image: What's the Name of the Game

Concept Development

18.03.2024

How the hell do you name your game?

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Blog Post Image: Merch that looks the business

Merchandising

12.02.2024

Merch that looks the business

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