We were super excited to be challenged by Riot to create a brand and design system for LEC Versus, a shoot off from the main tournament and the wilder member of the LEC family.

Establishing a new treatment and attitude for Versus that both belongs to and stands apart from the LEC master brand, we created the logo family, brand guidelines, social templates and broadcast assets that combines the original brand colours with gold.

We developed a fluid, alive street art style that allows the creation of loud and varied content to add punch to the tournaments big moments. With bold expressive type and dynamic energy, LEC Versus is a brand that fuels rivalry, excitement and instant recognition among players and fans.