FarmVille 3

brand book cover

We put on our wellies and dug in to create a brand book for Zynga’s latest FarmVille title. We helped define the brand proposition, tenets and tone of voice for the brand and wrote all copy and usage rules, planting farm language throughout to carry the brand’s playful humour. Using character and animal art, we designed each page individually to tell a story and showcase a different section of the farm in each chapter.

More Work


Power Up

Writing the story for a beautifully animated launch trailer.