The spade brand mark is the pulsing heart of the brand we created for Vegas Infinite. Centred around an infinity loop we allude to the endless possibilities of the Vegas Infinite metaverse, and a tip of the hat to Pokerstars' heritage in its spade shape. This beautiful living version of the brand mark welcomes you into this jawdropping virtual Las Vegas experience.
We got playful with light and energy, illuminating it with fast moving light particles and refracted colour, releasing raw energy through the brand mark. It's the very first thing you see as you enter the metaverse, setting the expectation for what's in store. Welcome, we've saved you a seat!