To launch the game’s first official global competition, Legends of Runeterra needed an epic new tournament brand and screen design for every stage of the tournament. We brought the screens to life with elegant animations and created a complete broadcast assets toolkit that was complex to build but easy to use.
Taking inspiration from Demacia, an in-game region known for prestige, strength and honour, we designed a premium logo that could stand the test of time. The logo is built so it can be localised and adapted to new titles every other month. The heroic flag animation for the grand opening of the tournament sets the scene, and the style guide will help protect the brand moving forward.