Zynga

FarmVille 3

brand book cover

When Zynga asked us to create a brand book for their new Farmville 3 game, we put on our wellies and jumped in! We helped define the brand proposition, tenets and tone of voice for the brand and wrote all copy and usage rules, planting farm language throughout to carry the brand’s playful humour. Using character and animal art, we designed each page individually to tell a story and showcase a different section of the farm in each chapter.