Crash is back and he’s on mobile! We hit the ground running by creating test key art, app icons and screenshots whilst the game was still in development to allow King to assess different positioning. With very few assets, we had to be resourceful and cut out elements from screenshots to build scenes to match different test themes: build, collect, strategise and characters. The logo brief was to design a logo that resonated with Crash fans but also felt fresh and captured the manic energy of the game.