Consulting for Mytona we built a strong positioning for their wonderful restaurant make over game, defining its brand values and personality. We developed the new name ‘Chef & Friends - Recipe For Success’. The name says a lot about the game setting and its positivity and altruism, and it allows room for future expansion from a single game to a franchise.

In designing the friendly welcoming Chef & Friends logo we took inspiration from American diner signs. The app icon features the team of characters who make the magic happen, suggesting the key themes of teamwork and friendship.