Riot Games


animated primary logo

League of Legends needed a brand identity for their new Northern European league. The league was created to connect, inspire and create excitement in the underserved nations of this region, and the logo needed to represent this. Inspired by the northern lights, the logo feels fresh, cool and fit for the dawn of a new decade. The project included the logo family, animated logo, style guide and campaign look and feel.

logo family

NLC Master Logo
NLC Secondary Logo
NLC Secondary Logo Full
NLC Secondary Logo Full Alt

logo family

More Work

1939 Games


Creating a nostalgic launch trailer and authentic in-game assets.