Our relationship PokerStars VR began by designing its brand identity. With the game's meteoric success, the universe is ever expanding, and we continue to partner with PokerStars and Lucky VR with brand development, and trailer creation.

With only three weeks to create a US TV spot, we needed to think big and think fast. We developed a punchy typographic treatment that interacted with the game footage, calling out key phrases in the VO to really sell the games’ key features.

This trailer announced the exciting new space station environment. We’ve also produced a series of update videos, keeping Pokerstars VR’s active community up to speed with the games constant evolution.

To protect a rapidly growing brand, we built a comprehensive Brand Bible and Tool Kit, designed to give inspiration and guidance to all creating Pokerstars VR assets. We also designed a luxury brand for Casino One, and created stylised sub brands for four new in-game programs - The Club, The Paint, Rewards and the PokerStars VR Tournament.