Power Up

Launch Trailer Story & Creative Direction

Pokerstars asked us to come up with a CGI trailer idea and develop it into a working narrative to launch their innovative new game Power Up. The challenge was to expand on the game’s setting; an imaginative near future in space with a fantastical cast of characters, and bring this universe to life.

We needed to engage viewers with a thrilling story and use this as a vehicle to showcase the games USP - the powers. Villain had a deep understanding of Power Up having contributed to the game design and character development, so we were delighted to be asked to write the script. Working as an extension of Pokerstars team, after delivering the final script we then gave daily creative direction to the production team at Golden Wolf from storyboard to final render.