Inspired by TV soap operas, the Trailmix team asked us to give their new Love & Pies puzzle game an entertaining spin! With such great character stories and assets at our disposal, we based the brand book on a family scrap book. We created vibrant gradient backgrounds for each section and overlayed torn pieces of paper, photos, handwritten notes, stickers and doodles to tell the brand story.

The document needed to feel as if it were taken from the colourful, fun and inclusive game world but have an easy to read, clean aesthetic.