Ubisoft wanted to create mainstream noise around the launch of Assassin’s Creed: Syndicate. We strapped a tiny camera to the back of an eagle, and set it free to soar above central London, capturing a genuine bird’s eye view of the capital. Mirroring the eagle’s footage with in-game capture of Assassin’s Creed Syndicate’s Victorian London, the trailer glitches between the two, giving glimpses of the scale, fidelity and beauty of the game. The video was watched over 1.6m times. Press features by The Sun and The Daily Mail, and TV features by both BBC and ITN news, reached over 20m unique viewers.