Pokerstars
Power Up

In-Game & Character Creative

We’ve jumped in at various points in the development of the Power Up game, working initially with the Pokerstars team on game name ideation and in-game table designs and UI. Then as Power Up came to life we worked on concepts for the powers themselves, naming them and describing through sketches and mood videos how they would react visually as they hit the table.

And most fun of all we were asked to imagine some of the cast of avatars who populate the colourful world of Power Up and compete within the game. We created mood boards and wrote elaborate backstories for a whole series of eccentric and colourful characters, which were beautifully illustrated by Pokerstars’ incredibly talented artist.

Table Concept

Power Ideas

Avatars

And the winners are...

And the winners are...

Table Concept

Power Ideas

Avatars

And the winners are...

Work