Case Study

pokerstars | Power up


Briefed to create set of explainer videos to illustrate game features, Villain decided to give them the NFL / Super Bowl treatment, elevating the poker based game to a global sporting event. In a much more engaging take on the typical ‘feature explainer’ video, a characterful commentary from two casters explains how each Power Up ‘power' is played.

Villain has produced a set videos for the first seven powers to be unveiled in the game (with more planned as new powers are unleashed), creating and managing each stage: concept, script, 3D intro, avatar development, reconstructed gameplay, VO recording, and editing through to the final cut.