Ubisoft briefed us to amplify the launch of Assassin’s Creed Syndicate with a daring open brief. So in a play on an ingame feature, we flew a real eagle wearing a tiny camera over central London. Mirroring the eagle’s footage with in-game capture of AC Syndicate’s Victorian London, the trailer glitches between the two, giving glimpses of the scale, fidelity and beauty of the game.
Working with a multi-agency team we pulled off this truly audacious filming project, managing the overall creative direction - concept, shoot & delivery.
The trailer generated over 50+ unique press features across national print (including The Sun & The Daily Mail), online and broadcast (Including BBC & ITN news), reaching over 20m unique viewers. The main video assets have been watched over 1.6m times.
Credits : Kudos and thanks to our partners MMMultiply, Chris Stevenson, Create and Biff.
"I have worked with Jodie and the Villain team for several years and always had a fantastic experience. We have worked on several projects together that have driven millions of views!"